The End of The Line UK, 2009
Directed by Rupert Murray
Produced by Claire Lewis & George Duffield
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What did they do?
The End of the Line is the world’s first major feature documentary about the devastating impact that overfishing has had - and is having - on our oceans. The film provides a dramatic expose of those in power who are taking advantage of the seas with catastrophic consequences on the world’s fish supply.
Impact highlights:
- Raised £6m to launch the Blue Marine Foundation, dedicated to creating a global network of marine reserves
- Had significant impact on supermarket and consumer brands – from sandwich chain Pret A Manger to cat food brands Sheba and Whiskas all moving to use sustainably-sourced fish
- Used as a strategic lobbying tool in both the UK and European parliaments to engage politicians in the issue of over-fishing
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How did they do it?
